A social currency has been accelerating, since the internet was invented, that is fascinating. It's the public customer review. The public customer review has been around forever but pre-internet it was all word-of-mouth or printed in a newspaper or newsletter. Now public customer reviews are mostly viewed online. When a customer posts a bad review for your business, there is usually at least an ounce of truth in the review even if the customer was in a poor mind frame when they wrote it. Your social currency bank account was just reduced. Take that ounce of truth and learn the lesson to turn the ounce of truth into gold. When a customer posts a great review for your business, this is as good as gold and your social currency bank account was just increased. Because of the internet, your social currency bank account balance is visible to all potential customers that are thinking about doing business with you. This is accountability at its finest. Do great work, solicit for great reviews, and build your social currency bank account into a massive success.